name, packaging, selling prices and customer service programs are performed in uniform with no influence by different individual market status. Meanwhile the standardization in marketing process is a process that makes marketing plan or strategy unify.
2) Localization
Localization can also be divided in to two groups which are marketing program and marketing process. The Localization in market
Local Culture
It is a service that offers local cultural assets, the origin of the name of the place and popular sights.
This service offers all area informations about Daegu not just Dal-seogu area. At first, offering local cultural assets gives people address and some of historical treasure and sites. Next, the service of the origin of the name of the place includes all administrative dist
A. Localization strategy: Success and failure of foreign store operation is determined by how closely it could approach to their culture and language. Focused the point that Chinese E-Mart Shanghai store is right Chinese enterprise and it’s not others because it is different from theirs.
Being tried to change the naming of the job title which co-workers could see each other in the viewpoint o
바디샵 코리아의 발전방향
1) 제품의 Re-Allocation
* 충분한 브랜드 매니아층
* “소량 다 제품 전략”->규모의 경제 성립 X, 가격이 대중화X.
* 메이크업 제품의 낮은 수요.
-> 매니아 층을 유지. 생산라인에 수정, 메이크업 제품의 하위 브랜드.
2) 제품의 Localization 전략
* 한국인에 맞지 않
name and penned the now famous trademark "Coca-Cola" in his unique script. The first newspaper ad for Coca-Cola soon appeared in The Atlanta Journal, inviting thirsty citizens to try "the new and popular soda fountain drink." Hand-painted oilcloth signs reading "Coca-Cola" appeared on store awnings, with the suggestion "Drink" added to inform passersby that the new beverage was for soda fountain
with natives, learning foreign language
Year 2002, first regular album
Fluent in English, didn’t inform nationality
Culture product’s elaborate plan
China entry planned
Chinese style group, member name
Year 2005, active part as Tohoshinki
Japanese market concentrated after Japan entry.
Popularity in artistic TV programs
Start from local TV program
가. 성공적인 학교에 대한 기초
1) 학교의 형태 : ①전통적(Conventional)-미국에서 아직까지 지배적인 형태, ②즐거운(Congenial)-다수는 아니지만 나타나고는 있는 형태, ③협력적(Collegial)-숫자가 점점 늘어가고, 성공적인 학교.
2) 협력적 학교로의 “paradigm의 이동” 은 전통적, 즐거운 학교로부터의 이동을
Thus, our team decided to study about cosmetic market in China. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion of the China’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality and Chinese people are favorable to Korean products. In other words, it is hard to under
Launching a new brand
Give fresh image to customers
One of the fastest ways to get rid of cheap image
Customers will recognize “New-Brand” in a new category
Lexus was successful
Costs substantial time and money
Takes time for a new brand to be settled
Suspicion of Hyundai’s ability to manufacture premium car
인터넷에 대해서
1. 인터넷
인터넷(Internet)은 Inter와 Network의 약자로 전 세계의 모든 컴퓨터가 연결되어 상호간 정보를 주고받을 수 있는 네트워크의 집합체이다. 즉, 수많은 서로 다른 네트워크들이 연결되어 있는 컴퓨터 집합 또는 네트워크의 집합이라고 할 수 있으며 이를 통해 형성된 정보자원